Why the sustainability industry needs to engage Latinos

By Nayelli Gonzalez
Published December 13, 2012

When I turn on the tube to Telemundo or flip the radio dial to my local Spanish-language station, many times it’s as if I’ve been transported to the twilight zone, crossing over to another dimension of time and space -- especially when it comes to green business. While I’ve encountered sustainability campaigns (think Coca-Cola’s Arctic Home and General Electric’s Ecomagination) in mainstream, English-language media, I haven’t seen such campaigns shared across Spanish-language stations.

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